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The Association for Aquatic Professionals by Aquatic Professionals
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Advertise with AOAP

Businesses can advertise in the AOAP Weekly to reach a dedicated network of aquatic professionals worldwide.

Benefits

Advertise in the AOAP Weekly

Reach 13,400+ (and growing) aquatic professionals every week, plus many more visitors on the AOAP website. AOAP tackles today’s most relevant issues, gathering news from trusted sources like The Associated Press, The New York Times, Financial Times and leading industry publications. Delivered straight to aquatic professionals’ inboxes, the AOAP Weekly keeps them informed on topics that impact their programs. Subscribers are decision-makers with purchasing power – the top-tier professionals in the industry.

  • Credible Source – For years, our members have turned to the Association of Aquatic Professionals as the informational authority in the industry. Advertising in the AOAP Weekly places your brand alongside the trusted information our members rely on every week.

  • Metrics + Reporting – As an advertiser, you can track reader response to your campaign and quickly see the return on your investment.

  • Affordable – Advertising in the AOAP Weekly costs less than many other online options and is far more affordable than television or radio promotion. It’s a smart alternative to expensive pay-per-click campaigns.

  • Targeted Distribution – Your message reaches industry decision-makers and pre-qualified buyers who are actively looking for aquatic products and services.

  • Opt-In Subscriber List – Subscribers to AOAP Weekly have asked to receive this information. Your ad won’t be lost in junk mail or spam, and our enhanced technology helps your message get past spam filters.

  • Creative Services – Our talented graphics team creates polished web ads for our clients at no additional cost, helping your brand look its best.

Pricing

Note: All rates listed are for commercial members of AOAP. Contact the Association of Aquatic Professionals to get started.

Our digital newsletter is distributed weekly to thousands of aquatic directors, managers, and safety professionals. By advertising with us, you gain direct access to decision-makers in the aquatic industry, enhancing your brand visibility and connecting with potential partners focused on water safety and facility management.

We offer competitive rates for banner placements, sponsored content sections, and long-term partnership opportunities. Flexible pricing structures allow businesses of all sizes to effectively market their products and services to the aquatic community.

Advertising Opportunities

  • AOAP Weekly E-Newsletter & Website Ads:

    • Banner Ads: Available in various placements including Leaderboard (728x90), Lower Leaderboard (580x70), Top Banner (468x60), and Bottom Banner (468x60).

    • Newsletter Box Ads: Included in the "AOAP Weekly" for 4, 8, or 12 consecutive weeks.

    • Featured Articles: Allows for a 100-word description, headline, and link to content.

    • Video Ads: YouTube-linked ads available in the weekly newsletter.

    • Web Ads: Pop-up ads or banner ads on the AOAP website.

  • Dedicated Email Blasts: Direct, exclusive, or featured, dedicated email blasts are available for $1500 per email.

  • Job & RFP Postings: Post jobs or RFPs for 15, 30, 60, 90 days, or up to 2 years.

  • Social Media Takeovers: Specialized, promotional takeovers for products or services, including "a day in the life" spots.

  • Sponsorship Packages:

    • General Sponsorships: Ranging in price (e.g., $7,500–$50,000+), these include website logo placement, weekly newsletter mentions, and conference exhibit booths.

    • Grant Sponsorships: Specific, for instance, Lifejacket or Swim Lesson Grants, which include recognition in the newsletter and on the website. 

Key Details

  • Audience: Reaches over 13,400+ individuals, including decision-makers with purchasing power.

  • Pricing & Discounts: Package discounts are available for booking multiple months, and rates vary depending on the frequency of the advertisement (e.g., 4, 8, or 12 weeks).

  • Specs: Ads typically require GIF or JPG formats with a 40k file size limit.

  • Endorsement Option: A new product endorsement program is in place, featuring press releases, social media mentions, newsletter ads, and website ads.

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