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Advancing the Aquatic Profession Through Education, Advocacy, Research, and Connection

We believe in promoting and supporting the aquatic profession through advocacy, research, and education on aquatic issues and to provide a common forum for members, educators, and aquatic suppliers that contributes to their professional advancement.

Our Mission

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The AOAP will be the leading organization representing aquatic professionals in advocacy, education, research, and professional collaboration. This means that the AOAP will promote:

Our Vision

Advocacy

By getting ahead of issues and being an agent to favorably managing change affecting the aquatic industry, providing a consistent message, provide a respected and credible influence on aquatic issues, create elevated awareness for areas of concern, and presenting positions that are publicly valued.

Education

By increasing public awareness of the aquatic field, raising aquatic safety awareness, hosting compliant facilities training, demonstrating aquatic activities return on investment, and hosting forums to present non-biased information to the public and legislative bodies.

Research

Promotion of current, fact-based solutions (scientific process) on aquatic issues and solutions, coordinate the investigative process that establishes resources to initiate innovation and better aquatic business practices.

Collaboration

By providing a forum promoting an inclusive networking environment that fosters open idea exchanges, supportive relationships, shared goals, leadership development, and consensus building.

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AOAP was established as a 501(c) (3) nonprofit charitable organization under the IRS in 2011.  It was started by a small group of individuals within the aquatics industry who had been involved in various aspects of aquatics for many years.

AOAP gave out our first life jacket and swim lesson grants in 2011 as well and continue to do so.

AOAP held its first AOAP Conference in 2012 in Austin, TX.  It has grown exponentially over the past 13+ years.  We work with numerous partners to offer a one-stop shop for aquatic professionals.  We also partner with various aquatic safety groups. 

Today, we offer many other educational programs, as well as our FREE Drowning Prevention Program, which includes a portion for children and a portion for parents/caregivers.  There are downloadable PowerPoint presentations, flyers, etc. as well as numerous PSAs. AOAP has a “Water Watcher by AOAP” program that consists of 3 PSAs and 3 children’s books as well as “Water Watcher by AOAP” laminated cards.

Our Founding Story

Expansion & Global Reach

The Association of Aquatic Professionals (AOAP) has experienced significant growth since 2011, expanding from a small group to a national and international organization. It focuses on drowning prevention and water safety, partnering with other groups and companies to provide grants, education, and resources for aquatic professionals worldwide. 

Key Aspects of Expansion and Global Reach:

  • Strategic Growth: AOAP's membership increased by 25% from 2022 to 2026.

  • International Reach: The organization serves professionals worldwide, focusing on drowning prevention through education campaigns, including the "Water Watcher" program.

  • Partnerships: They work with partners like Swim Angelfish to offer online/in-person professional development, certifications, and resources.

  • Professional Designation: AOAP offers the Aquatic Professional designation (AqP) to recognize excellence, often in collaboration with international education platforms.

  • Expanding Scope: The organization is expanding its reach beyond traditional recreation roles to include summer swim leagues, camps, and HOAs.

  • Conferences: They host annual conferences (e.g., 2026 conference) for networking and industry education.

Meet Our Experts

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Executive Director/CEO

Juliene Hefter

Assistant Director

Kirsten Barnes

Deputy  Director

Mark Basnight

Operations Manager

Maria Andersen

18k+

LIFE JACKETS GIVEN
Our Impact

Making a Global Difference

$20k+

swim lesson grants

$50k+

CONFERENCE SCHOLARSHIPS

40+

Partners/sponsors

Maximize Your Impact Through Giving

AOAP is proud to announce new options to support our mission through one-time or ongoing tax-deductible donations. Your donation will help AOAP will be used to: 

  • Support Aquatic Professionals by helping provide vital education for operators, families and communities

  • Power drowning prevention education such as public service announcements and classroom resources

  • Assist in providing Swim Lesson and Life Jacket Grants to member agencies around the country

Your contribution can help save lives, improve safety, and enhance the quality of aquatic experiences for countless individuals. Together, we can make a difference and ensure that our aquatic environments are safe and enjoyable for everyone.

Volunteer with Us

Lend your professional expertise to our water safety programs and help save lives on the front line.

Join the Pros

Become a member to access specialized resources, webinar/conference discounts, and our global network of lifesavers.

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